Workflow Foundations

Turn basic ideas into finished tracks without relying on inspiration

Anyone can come up with an idea.

Look on your computer right now. How many projects have you started?

How many of these are decent ideas? Ideas that, if developed, could turn into impressive songs?

Here’s the thing. It’s not about how many projects you’ve started. It’s about how many you’ve finished.

Finishing leads to progress. Finish, and you’ll develop skills faster, gain confidence, and learn more. Struggle with finishing and you may never improve.

Finishing builds your profile. Being able to consistently finish music is the most important thing you can do to gain new fans and build your career. Abandoning every project won’t get you anywhere.

Your development as a producer is defined by finishing.

There’s No Quick Hack to Finishing More Music

Tell the internet about your struggles trying to finish songs and you’ll get plenty of advice.

But this advice is often unhelpful. It assumes that there’s only one reason why you’re not finishing music, and the solution offered is often a quick fix which won’t last (or even help you in the first place.

The truth is, a lot of us struggle to finish music for multiple reasons, not just one. You can’t just flick a switch and expect, all of a sudden, to be able to finish every track you start.

While there’s no quick fix, there are solutions. Whether you’re struggling trying to come up with an idea, expand on that idea, arrange it or push through the last stages, know that all of this is learnable.

Imagine Having Control Over Your Projects

Imagine opening up a project file for a track you’re working on an knowing exactly what to work on. Instead of feeling overwhelmed and lost, you know what needs to be done to take the project to the next stage.

When you do get stuck, you’re equipped with tools and methods to help you move past the problem. Need to write a chord progression under your melody? You know how. Project too boring? Add some more micro-tension and rhythmic development.

Most importantly, you can start a project with confidence that you’ll be able to finish it. Your great ideas won’t go to waste.

A song is only as good as its main idea. If your arrangement is great but your melody sucks, you don’t win. If your mix is punchy and loud but your arrangement doesn’t make sense, your song won’t create a connection with you or the listener.

What would it look like if you could transform good or even average musical ideas into great musical ideas? For starters, it would be much easier for you to finish a song. You’d feel more inspired because you’re working on an idea that sounds great. An idea you can’t wait to show to the world.

But also, the quality of your music will be higher. You’ll be proud of your releases.

Turn Your Good Ideas Into Great Ideas

Leave the Listener Wanting More

What if you could structure your song in a way that keeps the listener engaged the whole time? What if they got to the end of your song and immediately hit the replay button?

Expanding on your idea, and arranging it in a way that not only makes sense to the listener but leaves them wanting more, is a crucial skill. If you don’t nail it, the person listening to your song will get bored, confused, and probably won’t even reach the point where you show off your epic drop or beautifully-written melody.

There is a method. It’s learnable. It won’t help you make professional music overnight but it will provide the foundation for you to create exceptional music in less time than you think.

There’s No Quick Hack to Finishing More Music

Tell the internet about your struggles trying to finish songs and you’ll get plenty of advice.

But this advice is often unhelpful. It assumes that there’s only one reason why you’re not finishing music, and the solution offered is often a quick fix which won’t last (or even help you in the first place.

The truth is, a lot of us struggle to finish music for multiple reasons, not just one. You can’t just flick a switch and expect, all of a sudden, to be able to finish every track you start.

While there’s no quick fix, there are solutions. Whether you’re struggling trying to come up with an idea, expand on that idea, arrange it or push through the last stages, know that all of this is learnable.

Imagine Having Control Over Your Projects

Imagine opening up a project file for a track you’re working on an knowing exactly what to work on. Instead of feeling overwhelmed and lost, you know what needs to be done to take the project to the next stage.

When you do get stuck, you’re equipped with tools and methods to help you move past the problem. Need to write a chord progression under your melody? You know how. Project too boring? Add some more micro-tension and rhythmic development.

Most importantly, you can start a project with confidence that you’ll be able to finish it. Your great ideas won’t go to waste.

Turn Your Good Ideas Into Great Ideas

A song is only as good as its main idea. If your arrangement is great but your melody sucks, you don’t win. If your mix is punchy and loud but your arrangement doesn’t make sense, your song won’t create a connection with you or the listener.

What would it look like if you could transform good or even average musical ideas into great musical ideas? For starters, it would be much easier for you to finish a song. You’d feel more inspired because you’re working on an idea that sounds great. An idea you can’t wait to show to the world.

But also, the quality of your music will be higher. You’ll be proud of your releases.

Leave the Listener Wanting More

What if you could structure your song in a way that keeps the listener engaged the whole time? What if they got to the end of your song and immediately hit the replay button?

Expanding on your idea, and arranging it in a way that not only makes sense to the listener but leaves them wanting more, is a crucial skill. If you don’t nail it, the person listening to your song will get bored, confused, and probably won’t even reach the point where you show off your epic drop or beautifully-written melody.

There is a method. It’s learnable. It won’t help you make professional music overnight but it will provide the foundation for you to create exceptional music in less time than you think.

WHY FINISHING CAN FEEL IMPOSSIBLE

You know how important it is to finish tracks. But you’re stuck. You feel frustrated. The tracks you do eventually finish sound incomplete to you, and you you’re not satisfied with them.

Of course, you’re aware of what it really feels like to finish something you’re proud of. You’ve experienced it before. That moment when you hit the export button in your DAW. You felt accomplished.

Unfortunately, you can’t rely on luck, which is really what you’re doing if you’ve been painfully struggling to finish music, expecting it to “just happen.”

“I don’t know where to go next”

You get to a certain stage in your project. Maybe you’ve come up with a great melody, but you’re just not sure how to build around it and turn it into a loop. Or maybe you’ve got that solid 8-bar loop, but you don’t know how to turn it into a full chorus. And once you’ve got the chorus, how on earth do you create the rest of the song?

Behind almost every unfinished track is this exact problem. If you knew where to go next, you’d make progress, right?

Many producers have convinced themselves that they’re just not cut out for music production. That the reason they’re getting stuck is because they’re not talented or gifted.

While it’s true that, in some situations, you don’t have the knowledge to know where to take your project or the skills to get there, there’s another explanation for why people remain stuck: they don’t have the right system or methods. Regardless of how long you’ve been producing, you should be able to finish music.

WITH THE RIGHT SYSTEM YOU WON’T REMAIN STUCK

“I always abandon projects near the end.”

It starts like this: you open your DAW, start a new session, and come across a great idea. “This is it.” You think to yourself as you add more instruments and start to arrange the track. It’s coming together so easily.

As time goes on, and you get closer to finishing the song, things start to get a bit more difficult. You’re feeling frustrated. You’re not having as much fun. The fire that was once burning inside has died down.

The last stages of a project are difficult. It seems like there’s so much to do. So many little things. It’s easy to abandon your project and start a new one, but you’ll just repeat the cycle. The solution isn’t abandonment, it’s pushing through till the end, and there’s a way to do it.

STARTING SOMETHING NEW WON’T FIX THE PROBLEM

Introducing…

Workflow Foundations is a course designed to help you write better music and finish every track you start.

You’ll learn three main things:

1.

TOOLS AND TACTICS for expanding on musical ideas. We’ll show you how to build and expand upon melodies, chord progressions, or whatever you’ve got down. We’ll help you develop a mental toolbox for figuring out when your idea is “full” and ready to be arranged.

2.

A FOOLPROOF METHOD for taking ideas and turning them into full songs. We’ll show you how to arrange any idea or loop, use tension to make your arrangement interesting and exciting, and use existing ideas to inspire new melodies and hooks (that can be used in other parts of your arrangement).

3.

A SIMPLE SYSTEM for pushing through that pesky last 10% of your project. We’ll teach you some effective strategies that will help you push through the mundane and actually finish your song.

The course isn’t only about finishing tracks for the next month: it’ll give you tools and techniques to help you finish music for the rest of your career.

Workflow Foundations is a course designed to help you write better music and finish every track you start.

You’ll learn three main things:

1.

TOOLS AND TACTICS for expanding on musical ideas. We’ll show you how to build and expand upon melodies, chord progressions, or whatever you’ve got down. We’ll help you develop a mental toolbox for figuring out when your idea is “full” and ready to be arranged.

2.

A FOOLPROOF METHOD for taking ideas and turning them into full songs. We’ll show you how to arrange any idea or loop, use tension to make your arrangement interesting and exciting, and use existing ideas to inspire new melodies and hooks (that can be used in other parts of your arrangement).

3.

A SIMPLE SYSTEM for pushing through that pesky last 10% of your project. We’ll teach you some effective strategies that will help you push through the mundane and actually finish your song.

The course isn’t only about finishing tracks for the next month: it’ll give you tools and techniques to help you finish music for the rest of your career.

WHO IS WORKFLOW FOUNDATIONS FOR?

For Beginners…

You know the fundamentals. You’ve finished a few songs. But you want to ramp things up. You know that quantity leads to quality, and you want to increase your output so you can get better… faster.

Workflow Foundations is suited for you. It will help you form powerful creative habits that most producers don’t develop until years into their career. The Creative Strategies module alone will give you a great framework for producing in a consistent and disciplined manner.

For Intermediate Producers…

You’ve been producing for a few years, but lately you’ve been in a rut. In fact, you may have been in a rut for a while now. You’re not finishing as much as you’d like. You’re not feeling inspired. You’ve got dozens of unfinished projects strewn across your desktop, and they’re staring you in the face.

Workflow Foundations is for you, as long as you’re open to a shift in how you work and how you think about music production. There may be a few bad habits we need to look at replacing.

For Anyone Who Wants to Finish More Music…

Can’t finish anything at all? This course is for you. Finishing every now and again, but want to be more consistent? Yep, this course is for you.

What if you’re finishing often but want to further enhance your workflow? Welcome. You’ve come to the right place.

WORKFLOW FOUNDATIONS WILL HELP YOU DEVELOP SKILLS AND SYSTEMS TO FINISH MORE MUSIC. WHEREVER YOU’RE AT.

BUY NOW!

WHO IS WORKFLOW FOUNDATIONS FOR?

For Beginners…

You know the fundamentals. You’ve finished a few songs. But you want to ramp things up. You know that quantity leads to quality, and you want to increase your output so you can get better… faster.

Workflow Foundations is suited for you. It will help you form powerful creative habits that most producers don’t develop until years into their career. The Creative Strategies module alone will give you a great framework for producing in a consistent and disciplined manner.

For Intermediate Producers…

You’ve been producing for a few years, but lately you’ve been in a rut. In fact, you may have been in a rut for a while now. You’re not finishing as much as you’d like. You’re not feeling inspired. You’ve got dozens of unfinished projects strewn across your desktop, and they’re staring you in the face.

Workflow Foundations is for you, as long as you’re open to a shift in how you work and how you think about music production. There may be a few bad habits we need to look at replacing.

For Anyone Who Wants to Finish More Music…

Can’t finish anything at all? This course is for you. Finishing every now and again, but want to be more consistent? Yep, this course is for you.

What if you’re finishing often but want to further enhance your workflow? Welcome. You’ve come to the right place.

WORKFLOW FOUNDATIONS WILL HELP YOU DEVELOP SKILLS AND SYSTEMS TO FINISH MORE MUSIC. WHEREVER YOU’RE AT.

BUY NOW!

Here’s What You’ll Learn

Workflow Foundations is broken up into 10 main modules. You can go through the course at whatever pace fits your schedule.

The first few modules of the course deal with finding and creating good ideas, then we deal with how to expand those ideas and arrange them. The last module walks you through the final stages of a project, with bonus checklists to help you check your arrangement, mix, and master.

Note: there are homework assignments at the end of each module. We want you to apply what you’ve learned in the videos, so we strongly encourage you to finish these assignments.

1: ANALYTICAL LISTENING
HOW TO LISTEN & WRITE LIKE THE PROS

Active listening is an indispensable skill that you’ll use throughout Workflow Foundations, as well as the rest of your career in music.

In this module, you’ll start by learning why active listening is so important and how it can transform the way you approach music.

Then, we’ll teach you how to listen actively/analytically, and how to take things you’ve learned through the practice and apply it to your own music.

What you’ll learn:

  • Why passive listening isn’t enough (and what to do instead…)
  • The power of active listening—what it means for your music
  • How to steal ideas like a pro
 

2: PRE-PRODUCTION
GET YOUR THINGS IN ORDER

A successful project starts before you even open your DAW.

In this module, you’ll discover the hidden benefits to pre-production.

We’ll show you the systems to put in place to ensure that your production sessions (and projects) go smoothly, every time. By the end of this module, you’ll be finishing projects more quickly and you’ll have more fun doing so.

What you’ll learn:

  • How to best organize your samples and plugins folders (and why simple is better…)
  • The 5-Folder Method for organizing your project files (and the drawbacks to using just one folder…)
  • Why and how you should start building your personal library
  • How to have a creative and productive production session (where you feel satisfied with your work afterwards…)
 

3: CREATIVE STRATEGIES
GET YOURSELF UNSTUCK

Inspiration is fickle. You can’t rely on it.

What will you do when you get stuck? What if, one day, you can’t come up with any ideas? Are you going to wait for inspiration?

That’s one option. The other is to use proven strategies to get yourself out of a rut and start working on a project that has potential. This module walks you through what those strategies are, and how you can use them.

Note: Creative Strategies eBook included (100+ pages)

What you’ll learn:

  • How to use writing prompts for new songs (creative prompts PDF included)
  • How to use reference tracks as starting points for your own music (three different ways to use them…)
  • Why presets can be helpful in the idea generation stage of a project
 

4: MELODIC DEVELOPMENT
HOW TO WRITE GREAT MELODIES

If you want to make music that captures people’s attention, you need to know how to write good melodies.

Besides that, it’s just not fun to work on a project where there’s no “magic” moment in the song.

In this module, you’ll be learning all about how to write and build around melodies. We’ll teach you how to get the melodic and harmonic side of your idea nailed.

What you’ll learn:

  • How to figure out the key/notes of a melody you like (so you can analyze or draw ideas from it…)
  • How to write better and more memorable melodies (a 15-minute masterclass)
  • Why you can’t ignore your chord progression when writing a melody (and how to add chords to an existing melody)
  • How to extend a melody and make it more interesting
 

5: INSTRUMENTATION
FINALIZING YOUR LOOP

Arrange your idea too early and you’ll be fighting a losing battle. You’ll constantly have to make edits and add new instruments.

Arrange your idea too late and you’ll be trapped in a box. You won’t be able to be as creative in your arrangement, and you’ll shut yourself off from inspiration.

So how do you know when your idea—your loop—is ready to be arranged? That’s what we’ll be teaching you in this module.

What you’ll learn:

  • Why less is more (you don’t need 100+ channels to make good music…)
  • How to know when your idea is ready (a simple system that works every time…)
  • Core instruments vs. background instruments—how to know which is which

Bonus: free Idea Finishing checklist PDF.

 

6: IDEA EXPANSION
SPECIFIC STRATEGIES

How do you build an idea around a vocal?

What about a kick and bass groove?

Chord progression?

In module 6, we’ll show you how to expand on almost any idea.

What you’ll learn:

  • The idea expansion methodology (how to build loops the right way…)
  • How to build a verse and chorus around a vocal loop (chord progression, bassline, drums)
  • How to build off of a kick and bass loop (chord progression, drums, melody)
  • How to build around a chord progression (drums, 808 bassline, hits, melody)
 

7: IDEA EXPANSION
GENERAL STRATEGIES

You know how to build around basslines, chord progressions, and vocal loops (among other things), but how do you take your loop and expand it into a full section like a chorus or verse?

Many producers get stuck at the 8-bar loop stage. They’re not sure how to stretch it to 16 or even 32 bars. That makes it difficult to finish full songs.

In this module, we’ll teach you how to extend your well-developed ideas/loops.

What you’ll learn:

  • How to use tension & development to make your section interesting (so that the listener doesn’t skip through…)
  • The power of subtraction (and how you can use it to expand a section…)
  • Rhythmic development and variation
  • Harmonic additions (how to add harmonic and melodic fills to make your section damn impressive…)
 

8: ARRANGEMENT
FROM IDEA TO SONG

 

You’ve got a drop, a verse, or some sort of section. It has some variation and it’s not boring.

How do you take it and transform it into a full song?

How do you arrange your track in a way that makes sense to the listener and keeps them engaged?

This may be the most important module in the course. If you don’t know how to arrange and presets your ideas well, then they’re worth nothing.

What you’ll learn:

  • The Multiple Idea method for creating great arrangements
  • Linear production (what it is, benefits & drawbacks, and how to use it)
  • How to present ideas in different ways (you don’t always need to write new ones…)
  • How to use existing sections to inspire new melodies and ideas
 

9: TRACK ANALYSIS
TWO TRACK STUDIES

To help you retain what you’ve learned throughout the course, Connor and I will analyze a track we’ve each made.

We’ll go through the horizontal and vertical arrangement (instrumentation), why things are where they are, and how the track came about.

Make sure to take notes during this module.

What you’ll learn:

  • How to create a song that features the same melody the whole way through
  • How to expand on ideas using different instruments
  • The power of layering and how to do it effectively
  • Bass layering & programming (how to create an interesting & groovy bassline…)
 

10: THE LAST 10%
FINISHING MORE & BETTER MUSIC

This is where most producers quit.

The last 10%. The pesky last stage.

If you only watch one module in this course, make sure it’s this one.

What you’ll learn:

  • Why it’s essential you finish more music (especially if you want to build a career in music…)
  • Why you don’t finish any music (it’s a mindset problem…)
  • The importance of feedback and how to get it (from producers and non-producers alike…)
  • Keys to a loud mix
  • The problem of “overproduction” and how to combat it
  • The one method you need to push through the last 10%
 

“Not only has the course been helpful, but it’s motivated me to put more time and effort into production than ever before. I literally can’t stop making music now.”

“Workflow Foundations covers all of the bases for writing better and more memorable ideas, and then guides you step by step through the process of taking that amazing idea and transforming it into a complete song.”

Gabe Potter

“Not only has the course been helpful, but it’s motivated me to put more time and effort into production than ever before. I literally can’t stop making music now.”

“Workflow Foundations covers all of the bases for writing better and more memorable ideas, and then guides you step by step through the process of taking that amazing idea and transforming it into a complete song.”

Gabe Potter

COURSE BONUSES

In addition to the 10 modules, all Workflow Foundations students will receive several bonuses that aid creativity and song completion. You’ll have access to these as soon as you’ve completed payment for the course.

The bonuses include:

SONG FINISHING CHECKLISTS

You’ll receive a set of three checklists (arrangement, mixing and mastering) that will aid you in finishing your song.


PRIVATE FACEBOOK GROUP

Get lifetime access to the private FB community. Ask questions, share insights, and build relationships with like-minded producers.


CREATIVE STRATEGIES PDF

100+ pages of practical strategies for each stage of the production process.


FREE UPDATES FOR LIFE

Not only do you receive the full Workflow Foundations course (and all the bonuses) as it is now, but you also get lifetime access to all the material AND updates. That means if we completely revise and improve the course a year from now, you don’t have to pay extra.

COURSE BONUSES

In addition to the 10 modules, all Workflow Foundations students will receive several bonuses that aid creativity and song completion. You’ll have access to these as soon as you’ve completed payment for the course.

The bonuses include:

SONG FINISHING CHECKLISTS

You’ll receive a set of three checklists (arrangement, mixing and mastering) that will aid you in finishing your song.


PRIVATE FACEBOOK GROUP

Get lifetime access to the private FB community. Ask questions, share insights, and build relationships with like-minded producers.


CREATIVE STRATEGIES PDF

100+ pages of practical strategies for each stage of the production process.


FREE UPDATES FOR LIFE

Not only do you receive the full Workflow Foundations course (and all the bonuses) as it is now, but you also get lifetime access to all the material AND updates. That means if we completely revise and improve the course a year from now, you don’t have to pay extra.

PREMIUM EDITION

Limited to 100 students (87 left)

Want to develop your skillset even further and get customized training? The premium edition of Workflow Foundations offers just that. A personal coaching call, feedback on course homework assignments, and a custom plan for your artistic development.

For an extra $100, you get $250 value.

Here’s what you get:

1-ON-1 COACHING CALL ($100 value)

Purchase the premium edition and we’ll book you in for a one-on-one coaching call with Connor or Sam—depending on what you’re struggling with most. (Coaching calls start in June. 60 minutes in length)


HOMEWORK FEEDBACK ($100 value)

We’ll help guide you through the course as you make your own song by giving written feedback on the homework assignments at the end of each module.


CUSTOM ‘ARTIST DEVELOPMENT’ PLAN ($50 value)

After your coaching call, we’ll create a custom plan for you to follow. This plan will help you overcome your biggest struggle or weakness when it comes to production, and set you on the right path to achieve what you want to achieve.


“Connor has really helped me with the bigger picture. I think many of us get so involved with the nitty gritty of producing that we lose sight of what really matters when it comes to firstly getting the job done, and secondly finding an original sound. The value of mentorship on this level can’t be recommended highly enough. The knowledge and wealth of real world experience and secondly how to apply it has been invaluable to me.”

Gavin Knox-Grant (Received coaching from Connor)

WHAT IF WORKFLOW FOUNDATIONS ISN’T RIGHT FOR ME?

Workflow Foundations is a result of me (Sam) talking to thousands of producers over the years and finding out what they struggle with, and Connor graduating from Icon Collective and working professionally as a producer behind-the-scenes (in the pop world).

We believe that this course can help transform the way you make music, but we know it’s not for everyone. That’s why we offer a 30-day money back guarantee for Workflow Foundations. If you sign up and find it isn’t a good fit, just let us know within sixty days and we’ll give you a full refund (no questions asked).

“Sam & Connor know what they’re talking about when it comes to the creative, difficult, and stress-inducing side of making music. If you’ve got ideas lying around, and you want to finish ‘em, consider this course a worthwhile investment.”

Serik Slobodskoy (Hyperbits)

“Sam & Connor know what they’re talking about when it comes to the creative, difficult, and stress-inducing side of making music. If you’ve got ideas lying around, and you want to finish ‘em, consider this course a worthwhile investment.”

Serik Slobodskoy (Hyperbits)

STANDARD EDITION

WHAT YOU GET WHEN YOU SIGN UP:

  • Full 10-Module Curriculum
  • 45+ Lessons (6+ Hours of Video)
  • Private Facebook Community
  • Lifetime Access to all Materials & Updates
  • Song Finishing Checklists
  • Creative Strategies PDF
  • 1-on-1 Coaching Call
  • Personal Feedback on Homework Assignments
  • Customized ‘Artist Development’ Plan
$197 – BUY NOW!

30 DAY MONEY BACK GUARANTEE

PREMIUM EDITION (87 AVAILABLE)

WHAT YOU GET WHEN YOU SIGN UP:

  • Full 10-Module Curriculum
  • 45+ Lessons (6+ Hours of Video)
  • Private Facebook Community
  • Lifetime Access to all Materials & Updates
  • Song Finishing Checklists
  • Creative Strategies PDF
  • 1-on-1 Coaching Call
  • Personal Feedback on Homework Assignments
  • Customized ‘Artist Development’ Plan
$297 – BUY NOW!

30 DAY MONEY BACK GUARANTEE

WORKFLOW FOUNDATIONS (STANDARD) + EDM FOUNDATIONS

  • Full Workflow Foundations course + bonuses
  • Full EDM Foundations course + bonuses
$267 – BUY NOW!

30 DAY MONEY BACK GUARANTEE

Frequently Asked Questions

Yes! We’ve designed the course so it’s noticed focused on advanced technical theory. We focus on real application of workflow techniques that producers of any level can learn and understand.

 

Most of the course is video based, so you can always pause and rewind the videos if things are unclear.
Otherwise, you can always chat and ask question on each module that’ll we’ll be sure to answer.

If you’ve been producing for several years and don’t have the music to show for it, you can’t afford not to take this course.

 

The course will help you better understand your production workflow, giving you insight into why you struggle to finish and how to overcome this.

 

You’ll learn the best way to take the knowledge you’ve learned over the years and apply it to finishing more and better music.

Compared to the Workflow and Creativity book, this course is an entire library. The book just scratches the surface on what the course covers.
The course contains hours and hours of video training, all paired with purposeful homework assignments to put each technique into action.
We’ll be using Ableton Live, but the techniques and methods we share can be applied easily in any DAW.
All you need: a laptop/desktop, pair of headphones, and a fully-functional DAW.
The strategies we share are not genre-specific. In the course, we’ll be using examples from various electronic music genres.
Ideally, the course should take you approximately 4-6 weeks. You’re welcome to go at your own pace, but we recommend you complete the course quickly, allowing you to get the most out of it.

Regardless, you have lifetime access to the course, so you can jump around and revisit sections in the future.

If you fully commit to the course, we can’t imagine any producer walking away gaining nothing. There is so much this course covers, that even if you take away only 10% of the information it’ll be well worth the cost of the course. You’re not just investing in the class: you’re investing in your future and career.

 

(Regardless, if you’re not satisfied with the course, we’ve got a 30 day money back guarantee, no questions asked.)

ABOUT THE INSTRUCTORS

Sam Matla

Over the past 4 years as an educator and author (through founding and running EDMProd), Sam Matla has talked to thousands of producers about what they struggle with when it comes to making music. In addition to that, he’s interviewed dozens of professional artists and industry practitioners. He’s also sold educational courses and ebooks to over 6,000 producers. Many of them have had great results.

Connor O’Brien

Connor is a producer, engineer, and educator based out of Denver, Colorado. Graduating from Icon Collective, Connor uses his expertise and professional experience to develop unparalleled music education resources. He is well versed behind the scenes, where he’s ghost produced and written multiple chart topping sample packs. A multi-talented producer, Connor has experience producing for major several major label pop artists, as well as working with labels such as Heroic Recordings.